Green – The New Color of Revolution!


Buy our green products and wear your heart proudly on your sleeve. Bleed green with a revolution in apparel – Continental Clothing EarthPositive T-shirts. We offer you a practical and immediate solution for a change in global attitudes and a sense of responsibility. So  take immediate action to combat climate change and do it in style!

Organic and ethically made, more crucially; manufactured solely using sustainable energy generated from wind and solar power.

earthpositivelogoWe have specifically chosen to work in regions where organic cotton is planted and harvested by hand, without mechanization, and because organic farming does not use petroleum based chemical fertilizer, pesticide or herbicide, it is less reliant on fossil fuels.

EarthPositive® apparel is made in carbon neutral manufacturing facilities in India, from ‘low impact’ organic cotton, and is distributed through carbon neutral warehouses and offices in London that use only renewable green electricity.

EarthPositive® is a 100% organic product, produced under the Global Organic Textile Standard (GOTS) and certified by The Control Union and The Soil Association. EarthPositive® is GM free.


To help tackle the social injustice often seen in manufacturing, commonly known as sweatshop labour, we go further, making transparent our manufacturing supply chain, through an independent audit by the Fair Wear Foundation. The FWF exists to promote fair labour conditions in the clothing industry.

It can take more than 20,000 litres of water to produce 1kg of cotton, equivalent to a single T-shirt and pair of jeans. That’s why we chose to work in a region that receives up to 95% of its water from the monsoon rain. This was an important consideration for us, as the monsoon rain reduces the need for large-scale irrigation projects normally associated with conventional cotton farming, which often deprive local villages of scarce water resources by draining lakes and rivers.

EarthPositive® was designed as a viable alternative to cheap conventional promotional T-shirts. We have demonstrated that sustainability can be used for competitive advantage.